According to Planner Exhibitions, company in charge of organizing SIMA, on average, exhibitors are demanding 10% more in terms of space than last year. A total of 76 companies have already confirmed their presence at SIMA’s latest edition.
«It is an increase in line with what was predicted and which consolidates the trend for recovery in the housing market which we have been observing in SIMA since 2014», remarks Eloy Bohúa, Planner Exhibitions’ CEO. In his opinion, «the current context of growing competition adds value to such a commercial event as SIMA, which is used by our exhibitors not only to market their products and services, but also as a key tool for their brand positioning strategies».