Last year, Spain lost 65 million visitors, expenditure from tourists dropped around 78.5% and around 65% of hotels in Spain remain closed, because of the pandemic.
With tourism at minimum levels, without corporate events, the luxury hotel segment seeks new formulas to monetise its common facilities without having to accommodate anyone. A trend baptised cohoteling.
This model is boosted by Hotelbreak, a platform which offers an alternative for luxury hotels to take advantage of their facilities. Cohoteling allows for anyone to become a tourist in their own city and enjoy daily experiences in four and five star hotels without having to sleep in them. Using the swimming pool in the hotel’s rooftop, spent a day at the spa, have a yoga class at the gym, are some of the offers available with this formula.
«Last year we grew around 106% in number of adherent hotels, since for many establishments, it was more expensive to close the facilities than to remain open and they saw in cohoteling a way to monetise their spaces without extra costs and a formula to obtain a significant income source», explained Cristian Alcoba, co-founder of Hotelbreak.
«We adjust demand to the hotel’s occupancy and they set availability, offer and price, so that the guest will never feel invaded by the external client. A differential advantage when compared to other business models based on vouchers», she added.