Harrison Street is looking to become the largest European operator of coliving sports centres. The investment fund specialising in the real estate market has teamed up with the company ColivINN to invest 300 million euros in this segment with the intention of expanding nationally and internationally with new openings.
Coliving is a housing model in which users have a room and share the common areas with other people. The market trend is to operate specialised centres by segments for people who share the same dedication. In this case it is sport, but there are also coliving centres aimed at artists, university students, entrepreneurs or gamers.
Within the framework of this alliance, Harrison Street has acquired the ESC LaLiga/NBA centre, which has 450 places and which opened last July in Madrid, following an investment of 70 million euros. The operation will be carried out through T3N Sport and Investments, the ColivINN Group's sports coliving operator, which will be in charge of the operational management of the centres. T3N Sport and Investments currently has joint development agreements with organisations such as LaLiga and the NBA, as well as other sports federations and organisations.
"It is a source of great pride to promote the values of sport, and especially the leadership of Spanish sport, which is a world reference, among all our future colivers who will come from all over the world. The muscle that the entry of a partner like Harrison represents will ensure ESC a spectacular growth" said Alejandro Fernández Luengo, president of T3N and ColivINN.