José Rivera, new director of Digital Strategy and Transformation of the Tinsa group

José Rivera, new director of Digital Strategy and Transformation of the Tinsa group

Rivera has more than 25 years of experience promoting the technological growth of companies in sectors as diverse as telecommunications, retail, financial services or travel, and will be responsible for defining the strategy and undertaking the development of new projects as the new Director of Digital Strategy and group transformation.

José Rivera is a Computer Engineer from the Polytechnic University of Madrid, has an MBA from the Instituto de Empresa (IE) and has completed an Innovation Culture Leadership program at the London Business School. He was a member of the founding team of the Rumbo online travel agency, where he served as CIO and, later, as General Director.

After a stage as Head of Travel Media at the global technology solutions provider Amadeus, José Rivera joined the Carrefour distribution group, where he was Director of Travel, Media and Commercial and Director of Digital Transformation of Financial Services. His last project before joining Tinsa was as CEO of the integral energy and telecommunications operator Alterna.

“The digital business currently represents 25% of the group's income and is one of the growth vectors for the coming years. Tinsa is in a unique position to continue evolving its appraisal services and platforms aimed at banks, insurers and companies in general in an increasingly global market," says José Rivera.

The Tinsa group is a benchmark in the development of automated valuation tools, real estate market analysis and platforms for processing and purging large volumes of databases, through companies such as on-geo, Oodit, Tinsa Digital, Datacentric or Deyde, among others.

Rivera assumes the challenge of promoting the digital business that the Tinsa group develops in Spain in Tinsa Digital, Datacentric and Deyde. He will also be responsible for drawing the strategic lines at the group level, both from the point of view of the products and channels oriented to the market in the different countries as well as with regard to the digitization of the internal operations of the companies of the Tinsa group.

“Our commitment is to offer a quality and innovative service through the development of efficient valuation services, automated digital solutions and enriched information on safe and scalable environments, which provide our clients with tangible added value with which they can take the better decisions,” explains Rivera.

The Tinsa group had a turnover of 161 million euros in 2020 and has offices in 16 countries in Europe, Latin America and Africa, and a workforce of more than 1,200 employees. More than 50% of its turnover is generated outside of Spain.

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