“Barcelona remains one of Europe’s most attractive cities to live and work. Here, offices are full — people want to come in, collaborate, and stay connected. That says a lot about the vitality of our market.” The task ahead, Oriol added, is to compete on quality, not on price: “Every year C&W produces a retail report of Main Streets Across the World, and I still don't conform with not seeing Barcelona among the top 10. With our architecture, our urban fabric and connectivity, we should be playing in the same league as international cities such as Milan or Paris.”