The Spanish hotel sector closed the first half of 2025 with a 6.9% growth in revenue per available room (RevPAR), driven by rate increases and stabilised occupancy. According to the Hotel Sector Barometer, prepared by STR and Cushman & Wakefield, the country's hotels have registered an average price per night (ADR) of 158.2 euros, 6.5% more than in the same period of 2024, while occupancy stood at 73.1%, with a year-on-year increase of 0.4%.
Against a backdrop of solid demand and tight margins, the industry continues to perform at record highs. RevPAR reached 115.7 euros at the national level. In the words of Elvira Arjona, STR account manager in Spain, "hotel occupancy in Spain is in line with the European average, but the growth in ADR (+6.5%) and RevPAR (+6.9%) far exceeds that recorded by Europe as a whole, where increases have been 1% and 1.5%, respectively".
In Madrid, occupancy remained stable at 76.6%, with a positive variation of 0.1%, while ADR reached 179.6 euros (+6.6%). In Barcelona, the average price stood at 195.5 euros (+3.1%), although occupancy fell by 1.4%, to match the Madrid average. In terms of RevPAR, both cities showed a favourable evolution: 137.4 euros in Madrid (+6.7%) and 149.8 euros in Barcelona (+1.6%).
Among the destinations with the highest occupancy during the first half of the year, the Canary Islands stood out, with an average of 80.1% (+1.7%), surpassing Malaga (79.7%) and Alicante (78.8%). Marbella, Zaragoza and the Balearic Islands were the markets with the highest growth in occupancy, with increases of 4.3%, 3.9% and 3.2%, respectively. In contrast, Cordoba (-4.8%) and Valencia (-4.5%) recorded the sharpest declines.
The average price per night has risen in most destinations, with Marbella leading the way: 312.4 euros ADR (+15.4%). It is followed by Zaragoza (11.5%), Granada (11%) and Mallorca (10.8%). Only Valencia has registered a drop in prices, with a decrease of 2.6%.
RevPAR grows strongly in tourist and urban destinations
In terms of RevPAR, Marbella once again leads the ranking with 204.4 euros (+20.4%), due to the weight of its high-end accommodation offer. The growth in Zaragoza (+15.8%), the Balearic Islands (+14.3%) and Granada (+13.3%) also stands out. In contrast, Valencia fell by 7%, while Malaga (-1.9%) and Cordoba (-1.3%) showed more moderate falls.
For Bruno Hallé, partner and co-managing director of Cushman & Wakefield Hospitality in Spain, "with occupancy at a record high, it is important that hotels can maintain or even slightly raise prices because it shows that demand can be met". He also stresses that this development is attracting a traveller profile with greater purchasing power, although the double-digit growth seen in 2024 is no longer being observed.
The Hotel Sector Barometer is based on data from more than 1,500 hotels and more than 220,000 rooms on the Iberian Peninsula. The report is the result of a collaboration between STR, a global provider of hotel performance analysis, and Cushman & Wakefield, a real estate services firm.
