Silken adds a fourth hotel in the Canary Islands, the third under the SaaJ Hotels brand. The emblematic Hotel Martiánez in Puerto de la Cruz, a four-star establishment with 138 rooms, reopens its doors after almost 20 years.
The Hotel Martiánez is part of the hotel history of Santa Cruz de Tenerife: next to its beach, the first hotel in the city was opened in 1886. Specifically, the Martiánez closed in 2005 and later tried to convert into tourist apartments, an attempt that never came to fruition.
Now it has been bought by the Bhagvanji family, owner of the firm SaaJ Hotels Invest, which will reposition the asset before reopening it to the public and is once again entrusting Silken with the management of the hotel.
The new acquisition by the Indian family office reinforces the alliance between Saaj and Silken. The brands are already working together on other four-star and adult only properties: the Silken SaaJ Maar (Puerto de la Cruz), which is due to open in spring, and the Silken SaaJ Las Palmas (Palmas de Gran Canaria).
For its part, the Vitoria-Gasteiz-based company has the Silken Atlántida (Santa Cruz de Tenerife), making a total of four hotels that the brand currently operates in the Canary Islands, a key market for Silken.