Hard Rock joins forces with Bain Capital and Stoneweg to open a hotel in Marbella

Hard Rock joins forces with Bain Capital and Stoneweg to open a hotel in Marbella
Hotel Andalucía Plaza - undergoing a complete transformation to become a Hard Rock Hotel

Hard Rock Hotels has announced plans to open the new Hard Rock Hotel Marbella located in the heart of Puerto Banús on the Costa del Sol.

The property where the Hotel Andalucía Plaza used to be, is undergoing a complete transformation to become a Hard Rock Hotel with 384 rooms, including 50 suites.

Stoneweg Hospitality and Bain Capital Credit acquired the property earlier this year and renovations are scheduled to take place through June 2022.

“After the highly anticipated opening of Hard Rock Hotel Madrid this past summer, and the continued success of Hard Rock Ibiza and Tenerife, we are delighted to welcome another property in Spain to the Hard Rock Hotel portfolio and show continued growth. of the brand in the country and around the world, ”said Todd Hricko, senior vice president of Hotel Development at Hard Rock Hotels. "We have long had our eyes set on the beautiful region of the Costa del Sol and we are confident that the Hard Rock Hotel Marbella will shine in the market."

Artwork and memorabilia in the hotel's rooms and public spaces will reflect the distinctive aesthetic of Hard Rock's design and showcase Spain's vibrant art culture. As interior design details are being laid out, Hard Rock is actively seeking bespoke memorabilia to display on the property by celebrated Spanish artists of music, dance and art, in order to create an authentic experience. for guests to echo both the hotel's location and Hard Rock's renowned collection of memorabilia, which features more than 86,000 items.

The hotel will have six gastronomic establishments. On the top floor, a rooftop terrace will house a VIP bar and an infinity pool with extensive views of Playa Nueva Andalucía. There will also be a spa and wellness center with a heated indoor pool, a gym, and a Rock Spa with six treatment rooms, a sauna, and a relaxation room. In addition, the hotel's meeting and event space is one of the largest in the Marbella market.

In true Hard Rock style, the hotel will appeal to guests with a wide range of brand-name services, such as Rock Royalty service in select rooms and The Sound of Your Stay program, a three-part offering that puts guests on-trend with an in-room Crosley vinyl player delivered to the door, a Fender guitar delivery upon request, or a selection of carefully curated playlists available for guests to listen to or download.

"We are very happy to bring the Hard Rock Hotels brand to the Hotel Andalucía Plaza," said Miguel Casas, CEO of Stoneweg Hospitality. “We have always been clear that the Hard Rock brand fits perfectly in the markets of the Costa del Sol and Marbella. The hotel's location in lively Puerto Banús, combined with the benefits of capital investments, make this property a lifestyle benchmark for the Costa del Sol that will exceed the expectations of our future guests. "

Hard Rock Hotels are internationally recognized as leaders in the hospitality industry, offering world-class entertainment, contemporary designs, good service and unique experiences, catering to modern travelers seeking a respite from traditional and predictable hotels.

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