Barceló Hotel Group and German management company KanAm Grund Group have set up a joint platform to invest in hotels in Western and Northern Europe. The project will focus on acquiring 4- and 5-star properties, both urban and holiday resorts, under core+ and value-add investment strategies.
The purchase plan covers markets such as Germany, Austria, Switzerland, France, Benelux, the United Kingdom, Ireland, the Nordic countries and Italy, with a particular focus on urban destinations in large and medium-sized cities. Once acquired, the assets will be managed by Barceló through long-term lease agreements.
The strategy also includes repositioning operations, which involve CapEx investments, changes of operator or the conversion of properties from other uses, such as offices, into hotels.
The launch of the new company is part of Barceló's growth roadmap for 2025, in which it plans to allocate around €500 million to acquisitions and asset repositioning. According to the company's results, Barceló closed the 2024 financial year with a net profit of €300 million, an increase of 55% over the previous year. At the same time, the hotel division recorded revenues of €3.2 billion, 10% more than in 2023.
