The Association of Real Estate Developers of Madrid (ASPRIMA) has appointed Carolina Roca as its new president, until now vice-president of the Association and general director of the Roca Real Estate Group, who will replace Juan Antonio Gómez-Pintado after his term ends, who will continue to lead the promoter and construction sector in Spain as president of the Association of Promoters and Builders of Spain (APCEspaña).
Juan Antonio Gómez-Pintado, who has held the position of president of ASPRIMA for the last eight years, stated that "from the Association we have achieved important milestones for the real estate sector and society in general, such as the increase in the use of new technologies and innovation, the progress made at the regulatory level and public-private collaboration in the search for solutions that facilitate access to housing, which has greatly modernized and professionalized the sector”.
Carolina Roca, appointed president of the Association by the General Assembly, will hold the position for a period of four years, and may be re-elected once, for another four years, as stated in the Association's statutes. Roca has assured that "it is an honor and a challenge to continue maintaining the good track record of achievements in terms of reputation and visibility that the previous president has already begun". “The developer sector is a very complex sector, where it is necessary to combine a series of balances for it to work: urban planning, land generation and license processing, high taxation, labor shortages, the necessary adaptation to the compliance with the 2030 agenda, the lack of promoter financing, legal insecurity... For this reason, the work of ASPRIMA is essential, anticipating and monitoring these imbalances and providing solutions in this regard. All this with a priority social objective: that the promoters of Madrid are capable of putting on the market all the housing that the demand needs, at the prices that the demand can access”.
Regarding her professional career, Carolina Roca has extensive experience of more than 25 years that endorses her in the real estate sector as the third generation of the family that gives its name to the Roca Group, specialized in protected housing of private promotion in Madrid, Valencia , Catalonia and Aragon. Carolina has a degree in Economic and Business Sciences and a degree in Law from the Comillas Pontifical University of Madrid (ICADE E-3).