Aliseda has presented its 'Suelos 4.0' strategy in Madrid, a roadmap that reinforces its positioning as a land marketer and which aims to mobilise more than €450 million in sales by 2025. The company, controlled by funds managed by Blackstone and Banco Santander, plans to facilitate the development of some 58,000 homes in a context marked by the imbalance between residential supply and demand.
The new plan, which has already been presented in other cities such as Valencia, Malaga and Barcelona, articulates a comprehensive support model for developers, with the aim of facilitating access to land and accelerating the development of new projects. The main services offered include the urban transformation of land under management, the search for tailor-made financing and technical and administrative assistance throughout the process.
Aliseda currently has a portfolio of 1,900 plots of land with the capacity to build up to 142,000 homes. Of these, nearly 1,000 are already in a final state and allow for the immediate construction of more than 20,000 units. The remainder corresponds to land under development or at an advanced stage, which has become an opportunity of growing interest given the scarcity of ready-to-build supply.
During the conference, Luis Alonso, Aliseda's Director of Land, pointed out that in 2024, the company's land operations enabled more than 58,000 homes to be placed on the market, and that by 2025 they expect to repeat this level of activity, with an estimated land sales value of 450 million euros.
The executive defended that the market has evolved and that now the land under management, previously discarded due to its administrative complexity, is awakening a strong interest on the part of developers.
The five pillars of the 'Suelos 4.0' plan include: advice on urban development management until reaching finalist status; a capillary commercial network supported by digital tools and artificial intelligence; technical monitoring of projects by a team of 60 architects; administrative support through the Operational Centre of Excellence (COE); and the search for financing, both bank and alternative. On this last point, Aliseda has launched the 'Payments 4.0' formula, which allows 5% of the value of the land to be paid in 2025 and the rest in stages until the end of 2026.
The event also hosted a discussion between Gonzalo Bernardos, Professor of Economics at the University of Barcelona, and Iñigo Fernández de Mesa, Vice-President of the CEOE. Both agreed on the favourable state of the market and the need to incentivise the supply of housing in order to respond to the growth in demand. Bernardos stressed that developers should anticipate by buying land now, while maintaining stable macroeconomic conditions. For his part, Fernández de Mesa insisted on the importance of public-private collaboration and the need to promote urban development as a lever for economic growth.
The conference concluded with a speech by Paloma Martín, deputy secretary and head of housing for the Partido Popular, who defended a change in policies on access to housing, criticised the excessive regulatory obstacles and called for "recovering legal security and freeing up land" to facilitate the development of new promotions.
Finally, the CEO of Aliseda, Eduard Mendiluce, focused on the need to make progress in formulas for collaboration between administrations and private agents, and recalled that the lack of supply continues to be the main obstacle to access to housing. "We are facing a real opportunity to transform the market if urban planning tools, legal security and investment are aligned," he said.
