The destination is distinguished by the “young and qualified population”, 33% of whom are unemployed, which the magazine considers to be “a pool of talent” and opportunities.
On the other hand, the real estate is financially "bearable", since it does not reach 2/3 of the equivalents in Paris, and is increasingly pursued by international celebrities, such as Madonna.
The magazine also highlights the fact that Lisbon has several low-cost flights, and is a strategic link between Europe, Africa and America, as well as the city's support for entrepreneurship and small businesses.
The article quoted by the Observador does not leave out the quality of life and the “rich cultural heritage, a fantastic weather, beautiful landscapes and a way of living”.