From the results obtained in the parks that operate in Spain, it’s concluded that this new concept of activities for whole family begins to position itself as the locomotive of shopping centers in Spain, multiplying by more than six the average growth of these shopping centers, restoration and leisure, which together amplified their visitors by 1.5% in 2017, according to data from the Spanish Association of Shopping Centers (AECC).
This way, it helps to boost a format, such as the shoping center, which is very mature in Spain, and which requires new leisure and entertainment formulas to revitalize and go back to being a center of attraction for citizens. This advance means a new approach to the conventional shopping center to start talking about "experiential center", that is, to focus on the experience of the visit and not only on the purchase.
According to the general director of Urban Planet, Carlos García, "to include a leisure park with these characteristics within purely commercial areas encourages consumption, fills a demand and singles out the commercial complex, often making the user decide on one or the other depending on the amount and type of leisure it offers, which means more visitors and potential sales and profitability."