MediaMarket will reinforce its presence in Catalonia, where seven of the stores are located and in Andalusia where another four of the acquired stores are located. It will also reinforce its presence in Melilla, Zamora and Marbella. The company will thus expand its convenience store network, reaching places where it wasn’t present before.
This acquisition «is in line with our strategic goals of becoming the first option in terms of trusted retailers for customised solutions in a world driven by technology», assured Alberto Álvarez, general managing director at Media Markt Iberia. «This deal also reflects our clear bet on the omnichannel model, since these 17 new stores will boost our online sales with new collection and delivery points for online orders», he highlighted.
The new stores are expected to begin operating under the new brand during the first quarter of 2021, after being approved by the Comisión Nacional de Los Mercados y la Competencia (National Commission on Markets and Competition).
Following this operation, MediaMarket will have 7.000 employees in Spain and 106 physical stores, increasing in around 8% of its commercial area.
The sale of these establishments will «in no way affect the continuity nor the Independence» of the business, explained José Vieira de Almeida, country manager at Worten España.
Seeking to reach positive results in Spain, Sonae, Worten’s parent company, is restructuring its presence in Spain with the sale of these establishments to MediaMarkt and the closing down of a further 14 stores in the country. «From now on we will focus on continuing serving our customers in Spain through the online stores, the physical store of San Sebastián de los Reyes (Madrid) and the 15 physical stores in the Canary Islands», advanced Vieira de Almeida.