Hotel Ibis Mataró | Photo: Googlem Maps
This hotel, the ninth B&B Hotels will manage in Barcelona alone, offers a total of 106 rooms and is located at number 2 Carrer de Tordera, a street perpendicular to the city’s seafront.
Lucía Méndez-Bonito, CEO for B&B Hotels in Spain and Portugal, admitted in a release that «Catalonia is a strategic location for us and key for our expansion plan». The area where the asset is located – Mataró – is, for the director of development at B&B Hotels for Spain, Jorge Zelada, «an important cluster for economic, industrial and tourism activity within the Barcelona coastal area, with excellent communications with France and the rest of Spain».
On the increase of the company’s hotel offer in Spain, Lucía Méndez-Bonito believes that «this new long-term guaranteed lease consolidates us as one of the most attractive and solvent operators in terms of adding value both to already existing hotels and to buildings or terrains which can be developed into hotels, through long-term leasing contracts, offering guaranteed returns which are very interesting for the owners during these times of hardship».
This has been the model B&B Hotels has adopted in Spain. The company has been carrying out sale&leaseback operations on its assets for the last three years up until August when it sold its last asset in the country: the Hotel B&B Rubí in Barcelona.
The French hotel chain currently operates a total of 36 units in Spain and 4 in Portugal, representing an offer of 3.500 rooms in Iberia alone. «Under the current situation, our strategy continues to be one of expanding our hotel chain in the Iberian Peninsula, where we expect to keep incorporating more establishments into our portfolio, faithful to our philosophy», revealed Jorge Zelada.