The focus of this 7th market center of the brand in Portugal will be in 24 parishes of the capital, as well as in 8 other counties of the country. According to Eco, it will be similar to the one in Madrid, which means about 30 traditional shops, with a total of 500 m2.
Juan-Galo Macià, CEO of the real estate company in Spain, Portugal and Andorra, explains that E&V wants to install this new market center on Avenida da Liberdade, but has not yet a specific space, pointing to high property prices as one of the main obstacles, given the budget of €700,000 to €800,000 for this component.
Portugal represents currently less than 5% of the commissions in the Iberian market, but E&V wants this figure to double already next year: "it will be a very hard and significant work, which will represent a lot for the brand", quotes the same source. By 2020, the brand expects to expand to Braga, Guimarães, Coimbra, Leiria, Aveiro, Madeira, Faro and Tavira.
The market center should open in the first half of next year, at least that is the intention of Juan-Galo Macià.