IP03

24 // iberian.propery / 2017

dossier// ISSUE: TOP IBERIAN cities

In our humble opinion, and growing from a con-

tinuous presence and hard work firmly estab-

lished in Madrid for many years while travelling

from here and developing projects all over the

world, we believe Madrid is a European capital

with excellent growth potential for the future of

Europe, whose strategic location is unrivalled, as

are its national and international infrastructures.

We consider that for investment to increase, the

communication between all of the processes

involving the Region and Municipality of Madrid

must be simpler and more agile. The communi-

cation flow between institutions is crucial, as is

creating incentives for future and current investors.

On the other hand, it isvital that bureaucratic trans-

parency be stressed, protected and prioritised in

everyaspect of the realestate investment process,

increasing the regular and seamlessmanagement

of different European languages, avoiding sterile

internal divisions and facilitating, maybe through

expert committees for each sector, serious analy-

sis and support of investment processes and their

returns in linewith guarantees and expectations.

It is important that Madrid remains an open,

dynamic, cultural and fun city, while further

developing its professional integrity, especially

within the context of Europe and Latin Amer-

ica, maintaining and building its exceptional

infrastructures and proportionally increasing its

support of the

“Madrid brand”

as an open capital

that represents, globally and unabashedly, the

extraordinary human, social and geographic

wealth of Spain as a country.

This is the time forMadrid to emphaticallyposition

itself in Europe as one of the new and most reli-

able drivers of Europe’s growth and, as such, the

world’s. For this,wemust continue tobelieve in this

country; wemust all showevenmore enthusiasm

and drive, more professional rigour, more unity

and confidence in a country that has always been,

and will continue to be, determinant in building

the future and making a better life for its citizens.

Mikel Barriola

Chapman Taylor

CEO of the

Madrid studio

Madrid is the most underappreciated capital of

Europe. The city offers the highest quality of life,

the best infrastructures and the sunniest energya

capital can have. However, Madrid lacks a proper

marketing effort to promote the greatness of the

city internationally like Barcelona did in the 1990s

prior to the Olympics.

If the suitable government entities focused on

promoting the city internationally, there would

be an abundance of investor flow.

Most foreigners who come to Madrid for the first

time always askmewhy theydidn’t hear or know

about Madrid before.

In this changing framework and in order to be a

fundamental player in the real estate sector, we

must focus on the client, offering real answers to

their residential expectations, aswell as privileged

locations and a homewhere the customer can live

to the fullest. Particular attentionmust also be paid

to Design and the latest trends, which is why our

commitment is clear: houses designed to enjoy

life in style, with superior quality, and architecture

that is well integrated into the surroundings and

environmentally conscious.

Since one of our fundamental pillars is Design, we

work with recognised names in the architectural

field to carry out our projects, such as Rafael de

la Hoz and Manuel Torres. In short, we provide a

differentiated concept in linewith lifestyle trends.

Saïd Hejal

Kronos Homes

Founder partner

«Most foreigners who

come to Madrid for

the first time always

ask me why they didn’t

hear or know about

Madrid before»